NRG first entered this retail market with the acquisition of Reliant Energy Services during the 2nd Qtr, 2009. More recently, the Fortune 500 company has acquired Green Mountain Energy and Pennywise Power.
With Reliant positioning itself as a "full service" retailer, with a specific focus on smart energy products, and with Green Mountain Energy serving as NRG's pure play renewable retailer, Pennywise Power will be aimed at customers for whom cost is the "bottom line," NRG said.
Of course, Reliant is one of the original legacy providers. Green Mountain has served the market since the start of deregulation in 2002. Pennywise is a new startup having only begun operations this past November.
Currently, Pennywise serves only the customers in the CenterPoint service area. This retail provider will be a distinct brand apart from Reliant Energy and will essentially operate as a discount or value retailer.
For learning more review these websites: NRG Energy; Reliant Energy Services; Green Mountain Energy; Pennywise Power.
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