DON'T BE HOODWINKED....

• Don't fall victim to misleading sales presentations or borderline schemes.
• Promotions, incentives and referral credits offered by various REPs to entice signup may have hidden agendas and pitfalls. Analyze and consider carefully.
• Loyalty to REPs whose rates are non-competitive is misplaced.
• Frequent switches to save money may be in vogue.
• Usage plays big role in assessment of costs. Tiering of rate prices generally advantage REPs.
• The average cost per kWh for all electricity usage for a given month is most important.  It is inclusive of all fees and charges less taxes and is now recorded on all monthly billing statements.
• Paperless billing and auto-pay often qualify customer for lowest rate price in a given segment.
• In a declining market, fixed, long term contracts generally favor the REPs.
• Short term rate plan products that offer the lowest price, including variable, can be best at times depending on the circumstances.
• Going 100% Green costs more and is not the best solution for all.
• Payment of cancellation fee to switch to lower cost rate plan is sometimes justified.
• Get smart. Outwit the bad guys. 
• Mistrust and verify.