Tuesday, December 28, 2010

CHANGE IS GOOD….

Here, change is intended to mean switching to one of the new non-affiliated retail providers that has entered the state’s deregulated electricity market place to compete with the legacy providers, i.e., TXU and Reliant.

The pace of switching throughout the state has fallen off for the past two years according to the latest report of the PUCT. This is not good. The general population has become too complacent and would be better served if they were not satisfied with status quo with regard to their electricity accounts. This is wrong when the majority need to cut household costs and save in the current economic climate.

The continued erosion of market share and the number of residential customers held by the old monopolistic incumbent providers will pressure them to lower rates even more causing the market overall to improve. Lower prices, improved rate plan products, terms of service, and customer service will benefit all residential customers.

Switching is safe, almost effortless and seamless. Reliability of service is unaffected. Rules established by the PUC during 2010 provide new protections for the consumers. This is good. Homeowners are urged to become better informed on all matters dealing with “Right of Choice”.

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